I have been reading a lot of literature recently coming out of the Real Estate world and i think most of the news is very positive right now. We are in the process of planning and goal setting for the new year. I really love January i think that it is by far the best time to collect your thoughts, build strategies and set goals. I have talked to a few agents over the last couple of days and I see a pattern emerging in what they are telling me! Realtors want something "new" they want to improve their overall online marketing strategy but they are simply not sure where to start? So here are a few questions that need answering before you can move forward:
1. Where you are currently spending your Marketing dollars and how effective is that Marketing ?
2. From which sources is your business coming from, open houses, referrals, lead generation websites etc?
3. What is your Marketing strategy for the next year? Are you trying to penetrate a new target market or improve your service in your current target market?
4. Do you have the interest, knowledge and time to be taking care of all the online Marketing? If no then maybe you should be outsourcing these tasks?
Once you have answered these questions you will be in a better position to wow your clients with focused marketing efforts. If you have any questions about any of this information please contact me at Fabby@PowerHouseHD.com and have yourself a fantastic January.
Fabby Waters
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