Hello everyone, we have been off the grid for a little while improving our marketing plans and upgrading our equipment! Last week we were at an RBC, Chris Leader (Leading Edge Training event) taking place at Richmond Hill Golf and Country Club. For those of you who are not familiar with Chris Leader he is a professional trainer, training Financial and Real Estate professionals all over the country and he is a real delight to watch! For more information on Leading Edge Events log on to http://www.leadersedgetraining.com/index.php

We are a proud sponsor of this event and plan on sponsoring many more. These seminars are great for us because we enjoy meeting new people and sharing new ideas. If you are at one of these events come over and say hi!

Talk to you soon

Fabby Waters
Fabby@PowerHouseHD.com
www.PHHD.Blogspot.com
416-712-8484

Our New 2011 Brochure is Here!

Hi Everyone if you are interested in learning more about PowerHouseHD Productions and how we are helping realtors all over the city secure and sell listings then look no further check out our 2011 Brochure and if you have any questions just let me know.

http://www.scribd.com/fullscreen/55406621?access_key=key-imaf43mvpb4vfy4r163


Fabby Waters
Fabby@PowerHouseHD.com

It Has Been a Busy Couple of Months! Let's do a Value Comparison Us Vs Them!

Hi everyone, sorry for the hiatus but i am sure that you have all noticed what a robust spring real estate market we are having! I wanted to bring to light the real value that PowerHouseHD brings to the table vs the other guys. Realtors out there will understand the frustration that sometimes ensues from having to approach more than one Real Estate Marketing company to get a full suite of services and the cost that is involved in splitting up these services in to niche offerings.

So let's take a closer look at what your average Real Estate Marketing company will offer you in a standard package. I have split it into 3 categories Always Offered, Sometimes Offered and Rarely Offered.

"Average Real Estate Marketing company package"

Always Offered
-HD Photography Average cost $70-100
-Feature sheets $30-$70 for design + printing costs

Sometimes offered
-Website for your listing $60-$70 per website (often a pre loaded generic template customization will cost more money)
-Purchase of a www.yourstreet.com url $20 +
-360 Tours $80 and up (Less effective than HD Video)
-Slideshow
-Slideshow on Youtube
-Statistics supplied to you to track web traffic
-Real time, Real person customer service

Rarely Offered
-HD video Virtual Tour uploaded on Youtube
-Social Media Advertising (Facebook, Youtube etc
-Online Classified Advertising (Kijiji, Craigslist)

The other guys package will cost you between $310-$340+Tax and will not include Advertising,HD Video or any extra costs associated with upgrading or customizing marketing material.

Now let's take a look at PowerHouseHD Productions Standard Package

Always Offered

-HD Photography cost $70 (less in a package)
-Feature sheets $30 A la carte (FREE in a package)
-Websites MLS optimized and Branded version for your listing $80 per website always customizable (less in a package)
-Purchase of a www.yourstreet.com url (Included in Package)
-360 Tours (We don't do them, Why! HD Video is more effective and user friendly
-Slideshow (Included)
-Slideshow on youtube (Not necessary we host your HD Video Virtual Tour on Youtube)
-Statistics supplied to you to track web traffic (Included)
-HD video Virtual Tour uploaded on youtube $199 A la carte (Considerably less in a package)
-Social Media Advertising (Facebook, Youtube etc) (Included)
-Online Classified Advertising (Kijiji, Craigslist)(Included)
-Real time, Real person customer service (Always, it is the most important aspect of our business and we are ready to help you)

Price of this Package now is $349+Tax

As you can see the value is clear one stop shopping for your listing with exceptional customer service for under $350! If you have any questions please let me know I am always here to help.

Fabby Waters
PowerHouseHD Productions
Fabby@PowerHouseHD.com

Why video marketing your listings is so important!

I will often be in conversations with Realtors and we will be talking about the benefits of our company and what we do and inevitably the conversation will drift towards the comparison of the standard 360 slide show to promote listings vs HD Video, which is a big part of our business and what value a Video will bring to selling their listing? This is a great question, if you have a good set of pictures and a half decent slide show why do you need HD video?

Here are a few good reasons to include HD video in your Marketing promotion:

1. We are video junkie nation! Internet usage has more than doubled in the last ten years (source http://www.internetworldstats.com/am/ca.htm) For the first time, Canadians as a whole are spending more time online than watching TV, and video content is playing a big part in what people are consuming (source http://www.newslab.ca/?p=328)

2. Video creates a better end user experience and whether you are an investor, property manager or realtor, it is a more effective lead generation tool than traditional types of media such as newspaper and flyers, because it creates a forum for immediate discussion and feedback. (source www.forrent.com http://propertyadguru.com/2009/09/using-video-increases-leads/)

The simple fact is that Video promotion is not the future, it is the now and Realtors can't afford to get left behind.

PowerHouseHD is here to help Realtors get the most out of their online promotion initiatives, so please don't hesitate to give me a call about any of this information.

Fabby Waters
PowerHouseHD Productions
Fabby@PowerHouseHD.com
416-712-8484

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We are very excited about 2011!

I have been reading a lot of literature recently coming out of the Real Estate world and i think most of the news is very positive right now. We are in the process of planning and goal setting for the new year. I really love January i think that it is by far the best time to collect your thoughts, build strategies and set goals. I have talked to a few agents over the last couple of days and I see a pattern emerging in what they are telling me! Realtors want something "new" they want to improve their overall online marketing strategy but they are simply not sure where to start? So here are a few questions that need answering before you can move forward:

1. Where you are currently spending your Marketing dollars and how effective is that Marketing ?
2. From which sources is your business coming from, open houses, referrals, lead generation websites etc?
3. What is your Marketing strategy for the next year? Are you trying to penetrate a new target market or improve your service in your current target market?
4. Do you have the interest, knowledge and time to be taking care of all the online Marketing? If no then maybe you should be outsourcing these tasks?

Once you have answered these questions you will be in a better position to wow your clients with focused marketing efforts. If you have any questions about any of this information please contact me at Fabby@PowerHouseHD.com and have yourself a fantastic January.

Fabby Waters

We Had a Blast at ReMark2010 Social Media Seminar!

Hi everyone i just wanted to let you know how much fun we had at the ReMark 2010 Social Media Seminar,(realestatemarketingsummit.ca/) PowerHouseHD was very proud to be part of such a ground breaking event and of course we enjoyed meeting agents, speakers and industry professionals from across the country. My take away from this event is that we as a company have to think globally but act locally in our community. We must find a way to engage our clients on a social level, give our clients choices, listen to them and let them ask as many questions as they need to to make informed choices and work together with them as a cohesive partnership. I think that we are on the right track, but there is always more work to do and social media is a great way to engage and converse with potential clients. I would highly recommend attending one of these events if you haven't done so and if you have any questions please call me at 416-712-8484

Let me tell you about an event that can change your business for the better !

Hi everyone sorry for the long hiatus, my wife gave birth to our second child and as you can imagine life has been a little upside down ever since, thank you to everyone for all your well wishes. I actually wanted to mention a very exciting event happening tomorrow, it is the first Real Estate accredited Social Media Marketing course supported by RECO and my friend and colleague George O' Neill is creator and speaker at this event http://RealEstateMarketingSummit.ca/

I had the honour of attending this event last year before the course got official approval by RECO and it was quite an eye opener for me in terms of what can be achieved with just a little time and ingenuity with social media. We are one of the sponsors of this event this year and i am really looking forward to meeting new people and sharing ideas, if you have any questions about HD Virtual Tours, Real Estate Technology or this event please don't hesitate to call me 416-712-8484

Talk to you soon
Fabby