I really enjoy TED Conference!

A few years ago, I accidentally stumbled upon a website that would forever change the way in which I view the world! This website was http://www.ted.com/ which stands for Technology, Entertainment and Design which is a community made up of some of the most creative and forward thinking minds of our time working together to tackle some of the toughest issues this planet has ever faced as well as introducing us to new technologies and stunning scientific breakthroughs. If you have fifteen minutes a day to devote to TED it can really change your outlook, I highly recommend it.

The obvious reason why I like TED is it gives me a glimpse into a world of infinite possibilities especially in technology and design, but one of my favourite talks is not about Technology it is about education! It has long been a belief of mine that as good as our Education system is in preparing our children for the challenges of tomorrow, it is failing our children in creating a drive to succeed and creativity. I think that in order for our children to be successful and thrive in business, technology, design or any other discipline, they will need to be "out of the box thinkers". This sentiment was echoed when I watched a talk on TED by Sir Ken Robinson, here is a full bio on Sir Ken Robinson:

http://www.ted.com/speakers/sir_ken_robinson.html

Here is his talk http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html

So what does this have to do with our Business and what we do ? Well I was reminded once again of the importance of creativity and in challenging the "status quo". We strive to do that everyday here at PowerHouseHD, and for the most part we are moving forward but TED reminds me of how much more we have to do to survive and thrive in Real Estate Marketing in the 21st Century. I have heard comments from business analysts and industry critics that there really is not much creativity in Real Estate Marketing, that it has flat lined! I strongly disagree I think that this is one of the most exciting times to be in our business with new technologies bringing consumers closer to information they need to make informed choices and Realtors having such a wide and varied choice of Marketing tools to get their listings and brand out there, I see a very exciting future and PowerHouseHD is proud to be a part of that.

Fabby Waters
Fabby@powerhousehd.com